Apparently, girls, this is made just for us.
Much like we are addressing an oversight of female artists, we are also
addressing an oversight for female drinkers by bringing you a light refreshing
beer created especially for women - Hummingbird Blonde Lager. Australian women drink over 44 million cases of beer a year but there wasn't one beer made
especially for them. Lower in carbohydrates, a smaller 275mL bottle, light and
fresh tasting with a hint of citrus -Hummingbird Blonde Lager by Cruiser is
something for the girls to enjoy.
Anyone tried it yet? It's made by the same mob who do Vodka Cruisers, so that's already a turnoff. Seems like they want to appeal to 19 year olds who are trying to look classy in front of their 18 year old mates. Perhaps not really a grown women's beer. Then again, maybe it tastes great, what do I know?
They are milking the whole thing at the moment with their 100 Top Female Artists campaign. Much as I admire the sentiment, it all seems a little too cold and calculated for my liking.